Platinum-selling UK singer-songwriter Katy B gave an exclusive performance at Argos’ digital store on Old Street, London to mark Argos’ new campaign launch. The special event was broadcast live to millions of fans on YouTube and Argos’ Google+ page.
Fresh from her MOBO nominations, Katy B performed a range of tracks including Perfect Stranger, 5am, Katy On A Mission and Lights On.
The event was part of Argos’ ground-breaking new campaign ‘GET SET GO ARGOS’ which brings to life its ongoing drive to become a digital retail leader for everyone, enabling customers to shop how and when they want through initiatives such as Fast Track collection and free reservation online.
With music playing a key part in Argos’ energetic new campaign, the event aimed to bring music, technology and live social media interactivity together in the dynamic 21st century setting of one of Argos’ digital stores.
Katy B said: “It was too much fun performing last night at the Argos Digital Store! Shout out to the amazing audience and everyone who streamed at home, it’s the first time I’ve ever performed a live gig through YouTube!”
Katy B was joined by up and coming music talent, George Barnett, a regular on online youth broadcast platform SB.TV, with over 50+ million YouTube views. George treated guests and online viewers to a set highlighting his multi-instrumental talent, performing his latest tracks 3 Statues, Reflection and Animal Keeper.
The live music spectacle was followed by a UK first, as the digital store audience and online viewers watched and took part in a Google+ Hangout streamed live for the first time through YouTube. The Hangout invited guests and viewers to share their thoughts on emerging British talent and new technologies on the music scene. It was hosted by a panel of music industry experts including, Luke O’Connor – SB.TV Label Manager, Drew Lam – label relations at Spotify and George Barnett.
