Taylor Swift’s epic ‘Bad Blood’ music video is the new Vevo record holder, delivering 20.1 million views in 24 hours.
Following its broadcast premiere, ‘Bad Blood’ made its official digital debut exclusively on Vevo. Taylor steals the crown from Nicki Minaj, whose ‘Anaconda’ music video has held the Vevo record since August 2014 (19.6 million views).
Taylor consistently brings in strong audiences on Vevo with her videos garnering nearly five billion total views to date. In addition to breaking the record for her latest release, eleven of her videos including ‘You Belong With Me’, ‘Mine’, ‘We Are Never Ever Getting Back Together’, ‘I Knew You Were Trouble’, ‘Everything Has Changed’, ‘Mean’, ‘Love Story’, ’22’, ‘Shake It Off’, ‘Blank Space’ and ‘Style’ are Vevo Certified with over 100 million views each.
