Nathan Sykes, formerly of The Wanted, has unveiled the official video for his new single ‘Over And Over Again’. The idea was conceived by Nathan and directed by Frank Borin.
Nathan explains ‘I’m so proud of this video, I’ve had the idea since the day I wrote the song so to see it come to life and now be able to share it with everyone is so exciting … It’s my favourite video I’ve ever been a part of making, I hope everyone loves it as much as I do’.
The brand new video is packed with emotion and captures the essence of the song with stunning visuals. One of his most personal tracks to date, the heartfelt ballad was written by Nathan and serves as the follow-up to his debut single ‘Kiss Me Quick’. The single is out November 20th. One of its first plays on Radio 1 resulted in the single trending on Twitter with the hashtag #overandoveragainonr1 and after the video premiered #OverAndOverAgainVideo also trended.
After an incredible 2015 which has seen the singer-songwriter top the US Billboard Dance chart with his debut single, embark on a sell out headline UK tour, perform his first US live solo performance on Good Morning America and headline show at the Gramercy Theatre in New York City – which sold out in just 10 minutes – 2016 looks set to be another huge year for Nathan who People magazine named ‘The Voice’ in their recent ‘Ones To Watch’ feature. This follows his recent appointment as a Celebrity Ambassador for The Prince’s Trust.
It has also been announced that Nathan will join Little Mix on their forthcoming arena tour. Commencing in Cardiff in March 2016 ‘The Get Weird Tour’ also includes dates in Newcastle, Birmingham, Glasgow, Liverpool, Manchester and two shows at London’s O2 Arena.
Nathan’s much-anticipated debut solo album, which features collaborations with Babyface, Diane Warren and Harmony Samuels, will be released next year.
Rolling Stone Magazine’s response to his new music was “the young singer’s new voice: a more soulful, lounge-y, big band–tinged pop croon that shines.” with The Mirror adding “With booming brass, a modern set and a huge voice, we’re pleasantly surprised by the slick, R&B infused direction Nathan Sykes’ highly awaited debut album is taking.”