Standing against the ticket touts, the tour will use digital ID technology to tackle the secondary ticket market and the cost to consumers that comes with it
With two UK number one singles and sold-out shows worldwide, Sigma are no strangers to the pain touts cause fans and the music industry as a whole.
The UK’s secondary ticketing market is estimated to generate £1bn each year with a significant cost to fans, artists and the industry. To combat this Sigma have partnered with native and Yoti to use digital identity technology across six special UK events.
The tour will visit the cities of Manchester, Newcastle, Brighton, Norwich, Bristol, and London. It kicks off February 17th in Manchester, with a final show in London on March 18th. Tickets start at £5 and go on sale on January 31st at untoutable.com, with further information and tickets available here.
Cam from Sigma said: “We hate touts as much as we love our fans, so it’s great to bring the Untoutable Tour to music fans and students around the UK. All you have to do is get your ID on your phone with the Yoti app, add it to your ticket and try this new digital solution to the age-old tout problem. Let’s put the power in the hands of artists and their fans.”
