Britain’s premier music tastemaker Annie Mac has announced further details for this year’s AMP London Conference held on Friday 6th March at Camden House, with more names still to be announced.

Attendees can expect an insight into today’s rapidly evolving industry through AMP’s conference as it aims to spotlight inspiring topics that will ignite conversations surrounding the landscape of the industry and highlight what’s going on behind the scenes that will shape the future. There is also the opportunity to ask questions and network with key music players throughout the day. On the conference day, Annie Mac explains:

“This music industry of ours is changing rapidly, artists are taking control of their careers. The independent path has proven viable and streaming has democratised the consumption process, making commercial success up for grabs to anyone who wants to give it a go. It’s a really exciting time.

There are still, however, huge sticking points for me; the conservatism when it comes to gender representation; the lack of diversity through the top tiers of the industry; the lack of systematic procedure to protect artists when it comes to mental health; and the urgent need for action on the industry’s contribution to the environmental crisis. Come and join us, there is still much to discuss!”

AMP London are also delighted to announce that TikTok is one of their official partners and Head of Music Operations UK, Paul Hourican will be speaking at the conference. He states: “Annie’s commitment to music discovery and her support of emerging talent in the industry is inspiring; TikTok is proud to be partnering with and supporting AMP London. Music is a special part of TikTok’s creative DNA and is an exciting vehicle for songs and emerging artists to gain exposure and connect with new audiences.”

The full list of topics and speakers are below:

BREAKING DOWN BARRIERS: HOW ARE WOMEN IN MUSIC TAKING CHARGE?
Moderated by Annie Mac
Amber Davis – Head of A&R, Warner Chappell
Laura Davidson – Festival Booker, All Points East / BST Hyde Park
Rebecca Allen – President, Decca Records
Summer Marshall – Agent, CAA
Tiffany Calver – DJ / Broadcaster

SUSTAINABILITY IN THE MUSIC INDUSTRY: HOW CAN WE PUT THE ENVIRONMENT FIRST?
Moderated by Chiara Badiali
Julie’s Bicycle, Music Declares Emergency, Powerful Thinking
Caius Pawson – Founder, Young Turks / A&R Director, XL Recording
Fay Milton – Savages, 180db, Music Declares Emergency
Melvin Benn – MD, Festival Republic

TIKTOK TO THE TOP: HOW TO GET AHEAD IN DIGITAL TRENDS
Moderator TBC
Paul Hourican – Head of Music Operations UK, TikTok

INSIDE THE INDUSTRY WITH DAVID JOSEPH: A KEYNOTE INTERVIEW WITH THE CHAIRMAN & CEO OF UNIVERSAL MUSIC UK
Moderated by Annie Mac

THE POWER OF INFLUENCE: EXPLORING THE GROWING IMPACT OF CULTURES FROM AFRICA IN UK MUSIC
Moderated by Aniefiok Ekpoudom Journalist, The Guardian
Alec Boateng Head of A&R, Atlantic Records UK
Fuse ODG Artist
Grace Ladoja Founder of Metallic Inc and Homecoming
Irene Agbontaen Fashion Designer & Cultural Consultant
Tunde Ogundipe Music Tech Executive

A CALL TO ACTION: TAKING RESPONSIBILITY FOR MENTAL HEALTH IN THE MUSIC INDUSTRY
Moderated by Annie Mac
Ben Mawson – Tap Management, Dua Lipa, Lana Del Rey & more
Ben Mortimer – co-President, Polydor Records
Ellie Goulding – Artist
Jordan Stephens – Artist, Rizzle Kicks
Maya Jama – TV / Radio Presenter

RESHAPING THE WORLD: HAS POPULAR CULTURE EMBRACED LGBTQ+ ARTISTS IN 2020?
Moderated by Zing Tsjeng Executive Editor, VICE UK
Jamie Ahye – Atlantic Records/co-founder of Pride in Music
Jodie Harsh – Artist / DJ
Olly Alexander – Artist, Years & Years
Paula Akpan – Journalist & co-founder of Black Girl Fest
Rina Sawayama – Artist

THE STATE OF INDEPENDENCE: RELEASING RECORDS AND BUILDING ICONS IN 2020
Moderated by Ben Homewood Senior Staff Writer, Music Week
Jamie Oborne CEO & Founder, Dirty Hit
Kwame Kwaten Point Blank Recordings, Ferocious Management, Cre8ting Vision
Matt Riley VP A&R AWAL
Zena White MD, Partisan Records

ARTISTIC DIFFERENCES: THE ARTISTS PERSPECTIVES OF THE MUSIC INDSUTRY
Moderated by Annie Mac
Blaine Harrison – Artist, Mystery Jets
Mahalia – Artist
Raye – Artist

Buy tickets now from www.gigsandtours.com & https://www.anniemacpresents.com/london.

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