Global superstar Justin Bieber and award-winning music video director Colin Tilley (Nicki Minaj, 50 Cent, Lil Wayne) have teamed up with Vevo to reveal everything you didn’t know about his latest music video, “Holy,” for a brand new episode of Vevo Footnotes.
Bieber’s latest single, featuring Chance The Rapper, was released simultaneously with its companion clip on September 17, and quickly broke the record of his most-viewed video on his Vevo channel in 24 hours with 13 million views.
Tilley, who first worked with Bieber 10 years ago on the “Never Let You Go” video, and with both Bieber and Chance back in 2014 on “Confident,” explains how closely the two worked together to create a narrative that reflects the pain, heartache and frustration people are experiencing all around the world right now.
“The fact that JB and Chance have an incredible connection and can tell this story together, and I can help orchestrate, is a powerful moment and evolution from ‘Confident,’” says Tilley.
