As part of the BBC’s Mental Wellbeing season, BBC Radio 6 Music is set to unveil “Change The Tune” – a multifaceted initiative across on-air, digital, and social media platforms aimed at spotlighting the detrimental impact of online abuse on artists.
Through personal accounts from musicians, presenters, and insights from mental health professionals, the campaign aims to shed light on the profound effects of online harassment on individuals and their mental health.
In response to these issues, 6 Music will introduce a clear code of conduct and establish a new system for reporting concerning comments on its social media channels.
Highlights of the initiative include:
A special edition of “Journeys In Sound” on 6 Music hosted by broadcaster and psychotherapist Nemone, featuring discussions with artists Rebecca Lucy Taylor (Self Esteem), Lauren Mayberry of CHVRCHES, Nitin Sawhney CBE, and SHERELLE.
“Lauren Mayberry: I Change Shapes,” a 15-minute documentary available on BBC iPlayer.
A social media drive across 6 Music’s platforms to promote the code of conduct and reporting mechanisms, alongside testimonials from artists such as AFRODEUTSCHE, Craig Charles, Deb Grant, Jamz Supernova, SHERELLE, Gossip, and Hak Baker sharing their online experiences.
Partnering with 6 Music for “Change The Tune” is Music Minds Matter, a charity supporting mental health in the music industry.
Lauren Mayberry reflects on the initiative, stating, “The internet has played a significant role in my career, both positively and negatively. Social media was integral to CHVRCHES’ discovery, but it also brought unforeseen challenges. It’s crucial to address the impact of online behaviour.”
