Vevo has revealed British pop sensation Anne-Marie as its first LIFT act of 2018. Launching on the Vevo YouTube channel on Friday 8 June at 3pm BST, Anne-Marie’s LIFT series will see the ‘2002’ hitmaker release an assortment of live performances and personal behind-the-scenes videos.
The first video in Anne-Marie’s LIFT series is an intimate interview entitled ‘Becoming: Anne-Marie’. Shot recently in Phoenix Park, Dublin when she opened for Ed Sheeran on his sold-out ÷ Tour, ‘Becoming: Anne-Marie’ finds the singer-songwriter exploring the therapeutic quality of song writing and performing, her anxiety until she goes on stage (her ‘safe place’) and being an empath who gets low when seeing sad people.
Anne-Marie – Becoming Anne-Marie (Vevo UK LIFT)
VevoLIFT Head backstage with Anne-Marie before a huge live show supporting Ed Sheeran on his latest tour. With loads of family home movies throughout the years included find out what life events made Anne-Marie the artist she is today. This is Becoming Anne-Marie.
Over the following weeks, Vevo will continue to roll out videos including exclusive live performances of tracks from Anne-Marie’s critically acclaimed debut album ‘Speak Your Mind’, as well as behind-the-scenes footage, bringing fans closer than ever before to the breakthrough star.
Since releasing ‘Alarm’ in 2016, which went gold in the U.S., and featuring on Clean Bandit’s 2x platinum ‘Rockabye’ with Sean Paul, 5x BRIT Award nominee Anne-Marie has racked up 5 billion streams and 12 million global single sales. She supported Ed Sheeran on his 2017 arena tour and is now opening for her long-time friend on the European leg of his stadium tour, which includes four sold-out nights at London’s Wembley Stadium. Recent hits ‘Friends’ featuring Marshmallow, and ‘2002’ co-written with Sheeran, Steve Mac and Julia Michaels both soared in to the Top 5 of the UK Singles Chart.
Anne-Marie commented: “I’ve had such a fun time filming with Vevo. We’ve been shooting footage on tour, in recording studios and lots more! So excited to share this LIFT series with you.”
Launched back in 2011, Vevo’s artist development programme LIFT throws the spotlight on the freshest new talent in Britain. Vevo LIFT alumni include the likes of Sam Smith, Years and Years and Rag‘N’Bone Man who all gave their fans a sneak peek into their early careers via a series of Vevo videos.
